MBS and ESMA join forces to train tomorrow's producers and managers

A unique partnership serving the creative industries

This hybrid, all-English programme responds to market demands by combining managerial expertise with specialisation in audiovisual production, animation, special effects and video games. This initiative aims to shape a new generation of talent capable of managing projects and adapting to changes in the cultural and creative industries (CCI).

A training programme that meets the needs of the market

With the constant evolution of the ICC, the demand for hybrid profiles, mastering both project management and the specificities of artistic production, continues to grow. The MSc Producer and Entertainment Manager has been designed to meet these needs and prepare students for positions of responsibility in the entertainment sector.

“After two years of training, students will be able to manage budgets and lead teams, while at the same time being experts in artistic workflows in fields such as film, animation, special effects (FX) and video games”, explains Dr. Oussama Ammar, Director of Programmes at MBS School of Business.

André Deljarry, President of MBS and the Hérault Chamber of Commerce and Industry, is delighted with this strategic alliance: “I am delighted that these two fine local schools have come together to create a unique and highly attractive programme

A strategic alliance between management and production

This new programme draws on the complementary expertise of MBS School of Business and ESMA to provide students with optimum educational support. Drawing on these two renowned institutions, it offers an immersive approach with concrete teaching projects and collaborations with major players in the sector.

Aimed at holders of a Bac 3, this MSc is a unique opportunity for those wishing to enter the entertainment industry on a long-term basis. The programme is recognised by the French government and places a strong emphasis on internationalisation, an essential asset in a constantly evolving sector.

“Recruitment is based on interviews. As well as skills, we look for students who show a genuine interest in this sector,” explains Dr Oussama Ammar.

A demanding, multi-sector course

Isabelle Teissedre, ESMA’s Deputy Director of Education, emphasises the originality of this programme: “This is a unique programme, because it trains students with the same high standards on both the management and production sides, and with a multi-sector knowledge that is much in demand today. It enables future professionals to master the processes and challenges of the different types of production in the creative industries, and to keep pace with technological developments and the challenges of responsibility in this sector

A press conference to make the partnership official

On Thursday 6 February, ESMA welcomed the MBS team to its Montpellier campus for a press conference to make the partnership official.

The event brought together leading figures from the sector, including :

• André Deljarry, President of the Hérault Chamber of Commerce and Industry and 1st Vice-President of the Occitanie Chamber of Commerce and Industry,
• Karim Khenissi, President of the École Supérieure des Métiers Artistiques,
• Isabelle Teissedre, Managing Director of Creative Schools,
• Moez Bennouri, MSc Programme Director,
• Dr. Oussama Ammar, Director of Programmes,
• Sandra Mellot, Director of Research and Academic Development for creative schools,
• Stéphane Caput, Producer,
• Guillaume Marien, CEO Mathematic Studio,
• Sebastiano A. Delre, Associate Professor,
• Bruno Ducasse, Montpellier Business School.

ESMA and MBS would like to warmly thank all these personalities for their presence and their commitment to this innovative programme.

ESMA, a recognised school in the creative industries

Over the last few decades, ESMA has established itself as a key player in training for careers in animated film, special effects and graphic design. With a job placement rate of 92% within six months of graduating, its former students work for some of the biggest studios in the world (Disney, Sony, Dreamworks, Illumination Mac Guff, Double Negative, Framestore, ILM, etc.).

With locations in Montpellier, Toulouse, Lyon, Nantes, Montreal, Rennes and Bordeaux, ESMA is actively contributing to the reputation of the ‘French Touch of animation’ and helping new generations to find employment.

MBS – A business school of excellence

Montpellier Business School is one of the most recognised business schools in France and internationally. With three of the most prestigious accreditations (AACSB, EFMD-EQUIS, AMBA), it is renowned for its commitment to inclusion, responsible economic transition and social openness. Its extensive international network, comprising 110 nationalities and 190 destinations, makes it a key player in the training of future decision-makers.

With the MSc Producer and Entertainment Manager, MBS and ESMA are joining forces to offer students an excellent course of study, in line with market developments and the new demands of the entertainment sector. A programme that embodies a bold vision of the future of CCIs and prepares a new generation of professionals, at the crossroads between management and artistic creation.