Les Étoiles de la Pub 2018

Four consecutive years that ESMA is selected

In 2015, the “Les Belettes” team won the Buzz Award, in 2017 the ESMA participated and the “Les petites Graines” and “Label 5” teams were selected!

This year again two graphic design teams from ESMA Montpellier have been selected by Les Étoiles de la Pub, the biggest advertising creation contest in France and Belgium.

Thus, it is in the spot category that our 6 students: Florian Portero, Nicolas Noël, Julien Saint Phor and Élise Leveque, Claire Teulon, Emma Perrier and Clémence Richarte have worked on the problem of the missing Flyer store chain Tiger Copenhagen real notoriety.

Indeed, very few people know these many shops and their common values: a unique experience and a labyrinth of discovery. The two videos selected took very different but equally relevant biases.

Appointment is made for April 6 at the Sebastopol Theater in Lille where many communication agencies will select the winners.
Good luck to our students

Note of intent Florian Portero, Julien Saint Phor, Nicolas Noël

Synopsis

The spot is divided into two parts. At first, we show in a fixed plane a character interacting with objects of the brand Flying Tiger. The scene is boring, the person does not know what to do with the object. During this scene, the person inadvertently produces a sound with the object. Then appears a close-up on the person’s face showing an air of astonishment. Then the different shots are grouped to create a sound game thanks to the sounds produced by the objects, the sequence becomes much more rhythmic and dynamic. Finally, the signature “a store that resonates with your desires” concludes the spot.

Tone

The tone is surprising, rhythmic, dynamic and humorous. The pace brings out the dynamism and youth of the store, the humorous side evokes childhood and play.

Note of intent Emma Perrier, Claire Teulon, Clemence Richarte, Élise Leveque

Synopsis: their contradictions, those that make them unique people.

In our video, we wish to arouse emotion through various scenes revealing the portraits of several people in different places such as the Coliseum of Rome, Place Bellecourt of Lyon …. Typical. Each person is filmed with an object from the Flying Tyger store and comes up with “I’m eccentric” “I’m a beautiful plant” “I’m nostalgic” in relation to an emotion aroused by the object.

Tone:

The purpose of this video is to move through a somewhat poetic narration through a harmony of color, a soft melody, aesthetic plans. Through this video, we show that Flying Tyger products can adapt to our singularity, and integrate into everyday life, no matter who we are.