Graphic Design students work on packaging for coffee brand KAFFA

Published 01.22.2025
type School
campus Toulouse
Training Graphic Design

As part of their second-year Graphic Design course, our students took on a major challenge: to imagine and create innovative packaging for the KAFFA coffee brand. The aim of this exercise, which combined creativity and technical skills, was to visually convey the unique world and sensory experience offered by the brand.

The KAFFA brand: quality and authenticity

KAFFA, a coffee brand renowned for its commitment to quality and sustainability, offers a selection of coffee beans from the best plantations. With particular attention paid to origin and flavour, KAFFA invites its consumers to take a gustatory and olfactory journey through authentic products.

A clear educational objective

Against this backdrop, the students were asked to design packaging capable of reflecting this rich and refined world. The educational objective of this exercise was clear: to learn how to create a design that is both aesthetically pleasing and functional, while respecting a precise brief. The young talents used various professional tools such as Adobe InDesign, Photoshop and Illustrator to develop their proposals.

Their work was praised for its quality and originality

The end result is a series of designs that combine aesthetics, originality and coherence. The students have captured the essence of KAFFA while exploring bold ways of presenting the product.

Congratulations to our young designers for their creativity and outstanding work! This exercise is a fine illustration of their ability to transform a brief into a striking visual reality.