The role of the online advertising manager is to convince potential advertisers of the quality of the services on offer, to manage a site and to market advertising space and other associated services to advertisers and agencies.
The role of the on-line advertising manager
It’s difficult to sell a product or service without advertising.
The role of the online advertising manager is to convince potential advertisers of the quality of the services offered, to manage a site and to market advertising space and other associated services to advertisers and agencies.
Defining appropriate commercial offers, prospecting, marketing the site’s advertising space, managing a portfolio of customers, advising them and building loyalty, setting up promotional operations and visibility campaigns, identifying the profile of Internet users visiting the site, negotiating sales contracts, managing media planning – the tasks of the online advertising manager are many and varied.
They also play a vital role as the interface between the advertiser and the creative team.
Skills and qualities
Online advertising managers need to have a good knowledge of the world of advertising sales and the sale of advertising space. Similarly, knowledge of the legal constraints relating to the purchase and sale of advertising space is essential.
Fluency in English is an almost essential asset in certain sectors with international portals.
The personality of the online advertising manager implies an ability to persuade new customers, of course, but also an ability to build a coherent argument to impose a new service and new solutions on the market.
The job of online advertising manager is generally aimed at candidates with solid experience in Internet advertising or an advertising network.
Salary and career opportunities
An entry-level executive can expect to earn between €27k and €35k, and an experienced executive between €35k and €53k.
Remuneration often includes a variable component, which may depend on the manager’s sales performance, as well as on the performance of all employees and the company as a whole.
