The role of the online advertising manager is to convince potential advertisers of the quality of the services on offer, to manage a site and to market advertising space and other associated services to advertisers and agencies.
The role of the on-line advertising manager
It’s difficult to sell a product or service without advertising.
The role of the online advertising manager is to convince potential advertisers of the quality of the services offered, to manage a site and to market advertising space and other associated services to advertisers and agencies.
Defining appropriate commercial offers, prospecting, marketing the site’s advertising space, managing a portfolio of customers, advising them and building loyalty, setting up promotional operations and visibility campaigns, identifying the profile of Internet users visiting the site, negotiating sales contracts, managing media planning – the tasks of the online advertising manager are many and varied.
They also play a vital role as the interface between the advertiser and the creative team.
Skills and qualities
Online advertising managers need to have a good knowledge of the world of advertising sales and the sale of advertising space. Similarly, knowledge of the legal constraints relating to the purchase and sale of advertising space is essential.
Fluency in English is an almost essential asset in certain sectors with international portals.
The personality of the online advertising manager implies an ability to persuade new customers, of course, but also an ability to build a coherent argument to impose a new service and new solutions on the market.
The job of online advertising manager is generally aimed at candidates with solid experience in Internet advertising or an advertising network.
Salary and career opportunities
Compensation varies depending on experience, company size, and performance. Early career professionals generally earn toward the lower end of the salary range, while experienced online advertising managers earn closer to the median or upper end. Variable pay is common and often linked to sales performance, team results and company performance.
Salary overview
- Typical salary range: $56,000 – $109,000 per year
- Median salary: ~$78,000 per year
As careers progress, online advertising managers may move into senior commercial roles, sales management, or broader digital marketing leadership positions.
