- Training Graphic Design
The creative director is responsible for building the artistic identity of a game and ensuring that the project meets the expectations of players.
They are the creative force behind every project.
Tasks
What is the scope of a Video Games Creative Director’s job? Here’s an overview of the scope of their remit.
First of all, they analyse the client’s wishes and requirements and pass them on to their creative production teams.
Next, he proposes an artistic direction, then observes, analyses and selects the best projects from the designers.
Finally, the Creative Director presents and defends the projects to the customer, explaining his strategy and method and justifying his choices.
In the second stage, he or she gives artistic impetus to the chosen projects by leading and guiding the teams (individual expertise, brainstorming, suggestions, etc.). They foster creativity within their team.
Ultimately, the director has to think through all the facets of the game, a virtual universe, which he has to develop so that it is accomplished, innovative and coherent, without neglecting any aspect of the story, the settings, the characters or the situations.
Skills and knowledge
It’s a truism, but it’s clear that the creative director needs to have a thorough knowledge of the video game market (keeping abreast of developments, social networking trends and user behaviour) and of new technologies with all their contemporary components, in order to be able to create a successful game.
Above all, they must be passionate about their work, creative, imaginative, innovative and forward-thinking, as well as methodical in their project management.
His or her strength of conviction and ability to communicate with ease in personal relationships are essential, particularly when it comes to defending projects in front of clients. The ability to communicate artistic choices convincingly is essential.
This job is accessible after significant experience in the video game industry.
That’s why a recognised training course in video games, such as the 3-year course offered by ETPA (Toulouse, Montpellier, Rennes), is a guarantee of acquiring the technical and creative fundamentals for a positive career development.
Your salary
You need to have a certain amount of experience to be fully immersed in the role of Creative Director, because this job combines a number of different skills.
The salary of a junior creative director is around €1,950.
In terms of career development, salaries are estimated to be between €42,000 and €60,000 (minimum €20,000 – maximum €92,000 – median salary: €31,000).
Depending on their skills and opportunities, Creative Directors may consider moving up to CEO/CEO/General Manager.
