Become a Community manager

The Community Manager leads and federates communities of Internet users around a common interest (company, brand, celebrity, institution).

The role of the community manager

The Community Manager leads and federates communities of Internet users around a common interest (company, brand, celebrity, institution).

They work mainly in agencies, but also for advertisers, companies and websites, and are mainly involved in social networks (YouTube, Facebook, Twitter, etc.) and professional networks (Viadeo, LinkedIn, Xing, etc.).

In a way, they are ‘version 2.0’ of the webmaster!

The Community Manager is in constant dialogue with Internet users, enabling him or her to disseminate advice and key messages about the medium and to pass on comments to the relevant support departments.

In this way, they ensure the e-reputation and reputation of the brand, product or company.
All of this is done with the aim of winning the loyalty of Internet users and acquiring new “regulars”.

The Community Manager must also enforce the rules of good conduct within his community (protection of personal data). De facto, they are moderators.

Other activities include analysing results, producing editorial content, images and photos (content manager), monitoring the brand, defining strategies and formalising procedures (community architect).

Skills and qualities

Creative, reliable, responsive and sociable, the Community Manager is above all passionate about the web.
To develop the loyalty and cohesion of their “community”, Community Managers must master the codes of their target audience and encourage exchanges of experience. To do this, they need to be familiar with their employer’s strategy and master the technical jargon, SEO software and search engines. Logically, they are at ease on social and professional networks, in the blogosphere and on forums.
An assertive personality and strong interpersonal skills are important assets for an effective and relevant Community Manager.

Salary and career prospects

Community Manager is a relatively recent profession, often practised by young professionals. Recruiters generally look for candidates with strong writing and editing skills, as well as a good understanding of online communities and digital platforms.

A Community Manager can specialise in different areas such as E-commerce, social media management, communication, advertising, or brand engagement. Career paths often evolve toward senior social media roles, digital communication management, or broader marketing positions.

Salary overview

Compensation varies depending on experience, company size, and responsibilities. Early career professionals usually earn toward the lower end of the salary range, while more experienced community managers earn closer to the median or upper end, especially when managing large or highly active communities.

• Typical salary range: $45,000 – $85,000+ per year
• Median salary: ~$60,000 per year