Become a Community manager

The Community Manager leads and federates communities of Internet users around a common interest (company, brand, celebrity, institution).

The role of the community manager

The Community Manager leads and federates communities of Internet users around a common interest (company, brand, celebrity, institution).

They work mainly in agencies, but also for advertisers, companies and websites, and are mainly involved in social networks (YouTube, Facebook, Twitter, etc.) and professional networks (Viadeo, LinkedIn, Xing, etc.).

In a way, they are ‘version 2.0’ of the webmaster!

The Community Manager is in constant dialogue with Internet users, enabling him or her to disseminate advice and key messages about the medium and to pass on comments to the relevant support departments.

In this way, they ensure the e-reputation and reputation of the brand, product or company.
All of this is done with the aim of winning the loyalty of Internet users and acquiring new “regulars”.

The Community Manager must also enforce the rules of good conduct within his community (protection of personal data). De facto, they are moderators.

Other activities include analysing results, producing editorial content, images and photos (content manager), monitoring the brand, defining strategies and formalising procedures (community architect).

Skills and qualities

Creative, reliable, responsive and sociable, the Community Manager is above all passionate about the web.
To develop the loyalty and cohesion of their “community”, Community Managers must master the codes of their target audience and encourage exchanges of experience. To do this, they need to be familiar with their employer’s strategy and master the technical jargon, SEO software and search engines. Logically, they are at ease on social and professional networks, in the blogosphere and on forums.
An assertive personality and strong interpersonal skills are important assets for an effective and relevant Community Manager.

Salary and career prospects

Community Manager is a recent profession practised by young professionals. Good to know: recruiters prefer candidates with a proven track record in writing and editing.

A Community Manager can specialise in e-commerce, social media management, communications, advertising, etc.

on average, an entry-level Community Manager can expect to earn €2,000 gross per month. But pay rises quickly!