- Training Graphic Design
The Online Advertising Manager is in charge of a site's advertising network, marketing advertising space and other associated services on the sites to advertisers and agencies.
What Does an Online Advertising Manager Do?
An online advertising manager develops, organizes, and coordinates the commercial, creative, and production strategies behind digital advertising campaigns. Their mission is to boost a product or brand’s visibility across online platforms.
They act as a project manager, building promotional strategies tailored to digital audiences. From selecting the right ad formats to choosing the best channels and measuring performance, they manage the campaign end-to-end.
A Day in the Life of an Online Advertising Manager
Today’s advertising manager doesn’t just know media buying they understand audience data, AI-powered targeting, and multi-channel performance metrics.
- Defining digital commercial offers for target audiences
- Managing advertising inventory on websites or apps
- Building and nurturing client relationships
- Planning and running campaigns to increase visibility
- Using analytics to identify and understand audience profiles
- Negotiating digital advertising contracts
- Managing media planning across channels (social, search, display)
- They serve as the bridge between advertisers and creative teams, ensuring the campaign delivers both on strategy and execution.
Skills and Qualities of an Online Ads Manager
Here’s what today’s digital ad professionals need:
- Digital media expertise: Understanding formats like native ads, programmatic, paid social, search ads
- Analytical skills: Reading performance data and optimizing accordingly
- Legal awareness: Knowing digital advertising compliance, privacy, and GDPR rules
- Sales mindset: Persuading clients and generating revenue through strong pitches
- Fluency in English: A must in international markets
- Adaptability: Keeping up with new ad tech tools, platforms, and trends
What do you need to become an advertising manager?
At a minimum, you need a background in marketing or communications, plus experience with digital ad platforms .While a background in marketing or communications is standard, a strong foundation in creative disciplines is also a significant advantage. Enrolling in a Graphic Design program, for example, helps develop the broad panel of creative and strategic skills that the role of an online advertising manager requires. This expertise is crucial for acting as the primary interface between an advertiser’s goals and the creative team’s execution.
Career growth and salary expectations
The career path for an online advertising manager is promising. With experience, many go on to become:
- Digital Marketing Directors
- Media Strategists
- Performance Marketing Managers
- Agency founders or consultants
Earnings vary by experience and results:
- Entry-level: €27,000 – €35,000/year
- Mid-senior: €35,000 – €53,000/year
Is it profitable to do online advertising?
Yes when done right. Online advertising offers clear ROI tracking, detailed targeting, and scalable campaigns. For brands and advertising managers alike, it’s one of the most profitable areas in modern marketing.
