Floriane Pic

In 2005, after graduating in graphic design, she completed her training with a Master 1 in communications and marketing in Paris, followed by a one-year degree at an American university.

In 2007, she moved to New York to work as a freelance graphic designer. She designed visual identities and packaging for cosmetics and food products, as well as interfaces for websites.

Back in Paris, this talented creative pursued her studies with a Master 2 in graphic design and creation. In 2010, she joined the La Washing agency, where she spent 2 years orchestrating ambitious projects: for Nespresso, she designed an interactive site to challenge the sales force. For Total, she designed a high-impact communication campaign that was then rolled out in service stations, as well as a number of identities and event scenographies for Chantelle, Rexel, Allianz, Leader Interim, the UIC, etc.

At the same time, this talented Jack-of-all-trades founded “The Cloud Collective”, a collective of European architects and graphic designers based in Holland.

In 2012, she joined the design management and scenography agency “Implicite” as Artistic Director/Scenographer for 2 years before launching in November 2014 with Joris Lipsch, architect – the French version of “The Cloud Collective” space design, scenography, graphic design agency based in Paris.

Architecture, artistic installations, scenography, signage and editorial design now make up her field of expertise.

What did ESMA offer her? “A very practical approach to the profession and a professional network that I can count on.